10/6/2023 0 Comments Diablo immortal crowd booFor the year ended December 31, 2017, our top four franchises-Call of Duty, Candy Crush, World of Warcraft, and Overwatch-collectively accounted for 66% of our net revenues". Mentioned in the last 10K filing: "our top three franchises-Call of Duty, Candy Crush, and World of Warcraft-collectively accounted for 58% of our net revenues. Within the divisions, most revenues in the company are attributable to a small number of games. A competitive card game similar to "Magic the gathering" with deep integration to the Warcraft story (which could theoretically work with any generic story).Īs seen in the segment division, Activision is the biggest segment responsible for almost 50% of the company's net revenues. The IP of one brand does not crossover to another.Īn example of that is Blizzard's leverage with the Warcraft and World of Warcraft IP on launching Hearthstone. This division is historical - each used to be its own company, now owned by the same entity. Business overviewĪctivision-Blizzard is divided into three big segments: Activision, Blizzard, and King. This diversification might be the most interesting thing about the company from an investor's perspective. Regardless, their ability to produce quality games in each field positions them as the most diverse gaming company out there in terms of game genres and game business models. In recent years they have only been trend-followers in most gaming genres and business models (Call of Duty:Warzone following Fortnite, Heroes of the Storm following League of Legend, and more). Activision Blizzard is a leading gaming company, producing games for years and owning some of the industry's strongest franchises.
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